Program Report Design

Client - Good To Be Good (Non-Profit Organisation)

Read the report here

Overview

GOOD TO BE GOOD is an intersectional, community-wide, grassroots humanitarian and advocacy organization with a mission to serve women and marginalized communities and help build a kind and equal world.

Through low-barrier mentorship, foundational training, community-building activities, resource-sharing, and other development opportunities, this free, community-led, capacity-building program provides comprehensive and inclusive workshops that enhance economic readiness, leadership confidence, and entrepreneurship skills and knowledge.

Goal

Create visually engaging and informative program evaluation report that effectively communicate the organization's Change Make-Her Cohort 4 Program impact, drive donor engagement, and support data-driven decision-making.

Rationale

In the design process for the Change Make-Her Program Evaluation Report Cohort 4, I drew inspiration from the commitment to inclusivity, emotional resonance, and adherence to established brand guidelines.

The aim was to create a report that resonates with individuals of all gender identities, including women, non-binary, and gender-diverse individuals, who are passionate about entrepreneurship and community development. To achieve this, I employed a thoughtful blend of design elements, encompassing lines, space, texture, and flowy shapes.

As a responsible custodian of GOOD TO BE GOOD's brand identity, I meticulously followed the established brand guidelines. The design choices align with the brand's visual language, ensuring consistency with the organization's values and messaging. The report's colors are drawn from the brand's palette, fostering immediate recognition and reinforcing brand loyalty.

In crafting the infographics, my primary focus was on readability and visual impact. Each infographic is meticulously designed to convey complex information clearly, making it accessible to a wide audience without sacrificing aesthetics. This balance between information and visual appeal serves to engage and educate our target audience effectively.

Overall, the design rationale for the Change Make-Her Program Evaluation Report Cohort 4 embodies GOOD TO BE GOOD's core values, ensuring that the report serves as an impactful and visually compelling tool for communicating the program's success and inspiring positive change..