Social Media Marketing Manager

Client - GOOD TO BE GOOD

check out the Instagram handle

Overview

GOOD TO BE GOOD is an intersectional, community-wide, grassroots humanitarian and advocacy organization with a mission to serve women and gender-diverse people from marginalized communities and help build a kind and equal world.

Goal

Enhance the organization's online presence and engagement through compelling and impactful visual content. This includes creating visually appealing graphics, videos, and other multimedia elements that effectively convey the organization's mission, message, and campaigns to a broader audience.

Process

The process typically involves several key steps:

1. Understanding Organizational Goals: I Begin by gaining a deep understanding of the organization's mission, goals, and target audience. Identify the specific campaigns, initiatives, and messages that need to be promoted through social media.

2. Content Strategy: Collaborate with peers to develop a content strategy that aligns with the organization's objectives. Determine the type of content (e.g., graphics, videos, infographics) needed for various platforms.

3. Research and Inspiration: Staying updated on design trends, industry best practices, and the latest social media features. Seeking inspiration from successful non-profit campaigns and identifying opportunities for innovation.

4. Design Creation: Developing visually engaging content that tells a compelling story. This may involve creating graphics, animations, videos, and other design elements. Ensuring that the content aligns with the organization's branding guidelines.

5. Platform Optimization: Tailor content to suit the specific requirements of each social media platform. Optimize visuals for various formats and sizes.

6. Engagement Monitoring: Monitoring the performance of social media content and tracking key metrics such as reach, engagement, and click-through rates. Using analytics tools to identify trends and adjust the content strategy as needed.

7. Community Engagement: Engaging with the online community by responding to comments, messages, and questions. Foster a sense of community and encourage dialogue around the organization's mission.

8. User-Generated Content: Encourage supporters and volunteers to create and share their own content related to the organization.

9. Fundraising Support: Design visually appealing fundraising campaigns and visuals to support the organization's financial goals. This includes creating compelling donation appeals and highlighting success stories.

10. Continuous Improvement: Staying adaptable and responsive to changing trends and audience preferences. Continuously seeking ways to improve social media design to drive better engagement and impact.