Email Marketing Design
Client - Bluboho
Overview
Bluboho is a fine jewelry company that carries ethically sourced, raw and refined jewelry pieces. Named “blu,” after the colour of the water and sky, to impart the notion of endless possibility, “boho” after a free-spirited lifestyle, Bluboho creates jewelry and an experience worthy of the moments they mark. Each experience is a memory in the making.
Goal
Email marketing campaigns were designed to help the brand reach more people and be an immediate tool. All new messages, offers, products and even collaborations can reach anywhere in the world instantly.
Click & Open Rate Sales - Before
Click & Open Rate Sales - After
Rationale
Transactional, direct email campaigns were created that helped the business stand out and stay top of mind in its existing customer base. All emails are responsive. Campaigns were tied into website landing pages that helped develop sales leads for any type of product. I designed, developed, tested, and analyzed them from the ground up which exceeded many benchmarks including consistently high open and click rates along with low bounce rates.
