Print Design
Client - Good To Be Good (Non-Profit Organisation)
Overview
GOOD TO BE GOOD is an intersectional, community-wide, grassroots humanitarian and advocacy organization with a mission to serve women and marginalized communities and help build a kind and equal world.
Through low-barrier mentorship, foundational training, community-building activities, resource-sharing, and other development opportunities, this free, community-led, capacity-building program provides comprehensive and inclusive workshops that enhance economic readiness, leadership confidence, and entrepreneurship skills and knowledge.
Goal
Better Is Possible annual report provides a significant amount of information for its readers who will be able to get a good overview of the company’s overall performance in the preceding year.
The goal is to convey important information while keeping to the design principles of balance, emphasis, proportion, hierarchy, repetition, and unity.
Rationale
Shapes were chosen as a kind of design during my initial meeting with the executive director of GOOD TO BE GOOD, and I was given the artistic freedom to use them any way I pleased. The programme report is intended for people of all gender identities who are interested in entrepreneurship, thus we must be sensitive to user emotions and visually portray the community. Lines, space, texture, and shapes were used as design elements. There is a brand guideline that must be followed; the design of the material cannot just be based on personal preference. As a result, all of the report's colours and images are brand colours. In addition, each infographic produced has to be readable while yet making an impression on the target audience visually. My concept for the Annual Impact Report's front and back covers was to use women, non-binary, and gender-diverse individuals as the background picture to represent the report's target audience as well as the programme coordinators.
Video Credit
A video of the printed 2022 Annual Impact Report shared with the GTBG’s team.