Print Design
Client - Good To Be Good (Non-Profit Organisation)
Overview
GOOD TO BE GOOD is an intersectional, community-wide, grassroots humanitarian and advocacy organization with a mission to serve women and marginalized communities and help build a kind and equal world.
Through low-barrier mentorship, foundational training, community-building activities, resource-sharing, and other development opportunities, this free, community-led, capacity-building program provides comprehensive and inclusive workshops that enhance economic readiness, leadership confidence, and entrepreneurship skills and knowledge.
Goal
This report is an evaluative review of GOOD TO BE GOOD's Change Make-Her Program. Change Make-Her is an interactive program for women**, non-binary, and gender-diverse people pursuing entrepreneurship and leadership-building skills.
While adhering to the design principles of balance, emphasis, proportion, hierarchy, repetition, and unity, the objective is to deliver pertinent information.
Rationale
Shapes were chosen as a kind of design during my initial meeting with the executive director of GOOD TO BE GOOD, and I was given the artistic freedom to use them any way I pleased. The programme report is intended for people of all gender identities who are interested in entrepreneurship, thus we must be sensitive to user emotions and visually portray the community. Lines, space, texture, and shapes were used as design elements. There is a brand guideline that must be followed; the design of the material cannot just be based on personal preference. As a result, all of the report's colours and images are brand colours. In addition, each infographic produced has to be readable while yet making an impression on the target audience visually. My concept for the Change Make-Her Program Report's front and back covers was to use women, non-binary, and gender-diverse individuals as the background picture to represent the report's target audience as well as the programme coordinators.
Photo Credit
An image shared by GTBG’s team member with the print edition of the Change Make-Her Program Report artfully displayed on their bookshelf.