Social Media Advertising

Overview

Bluboho is a handcrafted one-of-a-kind ethically sourced jewelry business. It represents a piece of beauty that holds meaning and moments and can be passed down to generations. The plan is to create a space inspired by travel that would encourage love, humanity and connection.

Goal

Social media platforms provide data instantly and help Increase brand awareness. The goal is to focus on developing meaningful relationships by supporting small businesses that practice sustainability and giving back to mother nature.

Process

Due to the sheer amount of people on social media, it was a great way to boost brand awareness by driving up engagement. Platforms such as Instagram, Facebook, and Pinterest were used on daily in the form of stories and posts. By researching the target audience and creating a structure for the campaigns, below are some of the methods used to generate traffic:

  • Launching new collections/pieces every two weeks

  • Providing free one-on-one ring consultations

  • Engaging with the customers through comments and dms

  • Including links to the website

  • Collaborating with influencers

  • Presenting gift with purchase offers