Freelance Designer
Client - Bar St. Lo + Collectif Nude
About
Bar St. Lo stands out for its unique concept, offering Canadian modern cuisine in the form of sharing plates, with specials inspired by market-fresh ingredients. What makes this restaurant truly special is its commitment to promoting local flavors and encouraging diners to explore culinary creations while supporting local producers.
Goal
The goal is to create a captivating and cohesive visual identity that not only reflects the restaurant's commitment to Canadian modern cuisine but also inspires diners to engage with local ingredients and embark on their culinary adventures. Through innovative design, I aim to enhance the Bar St. Lo dining experience, reinforcing the restaurant's unique concept and fostering a sense of community among its patrons.
Final
Drafts
Rationale
As one of the freelance designers responsible for creating and curating social media assets for Bar St. Lo, I have had the privilege of collaborating under the guidance of their senior designer. This role has given me the opportunity to lead the design process for the restaurant's event invitations and promotional content across its social media platform.
Working with Bar St. Lo is an exciting and dynamic experience, primarily due to the restaurant's versatile branding needs. In this role, we often find ourselves working on projects that require a flexible approach. Sometimes we work from established templates, ensuring consistency with the existing visual identity, while at other times, we have the creative freedom to design materials from scratch. This adaptability and creative diversity are what make working with Bar St. Lo such a unique and rewarding experience.
Through our collaborative efforts, I strive to convey the restaurant's innovative approach to food and its dedication to creating a lasting impression on Bar St. Lo's patrons and potential diners alike.